Describe your role with TCCI.
As the VP & Global Marketing Director, my key responsibilities are global brand positioning, development and implementation of strategic communication & marketing initiatives, new product go-to-market strategies, customer & product program integration, web development, social, digital and traditional advertising, tradeshow planning, governmental and community affairs, real estate management and all other duties that further the growth of our corporation.
What’s been your best experience working with TCCI?
The people, both internal and external. It’s not surprising as a marketer I am a relationship person. I love integrating all departments of our company into the marketing and communication process. Our culture at TCCI breeds collective impact, innovation and communication. Together we are better, faster, more responsive and in-tune with the needs of our customers and suppliers.
What opportunities do you see in the industry?
We are always innovating. We have several new products that have launched or will launch Q1 2018. We are always looking at ways to bring new or better products to market. We are solution providers looking to fill the gaps and needs of our customers. Our industry demands lower costs, better performance and higher quality. We are constantly setting new standards and disrupting the industry by offering higher quality products with a better price and delivery.
How have your experience/knowledge from past roles shaped your experience in your current role?
Not only do I run the global marketing for TCCI, but separately started a Marketing and Advertising Agency, DCC, 18 years ago. The company and our customers can leverage years of marketing expertise and a full team of talent from strategy and branding to advertising, PR and the digital ecosystem. We support customers in our new product programs and have a great value add for them as a partner!
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