Rick Moore Sees Great Potential In Latin American Markets

Rick Moore HeadshotDescribe your role with T/CCI.

As Director of Sales—Latin America, my role is to oversee and manage relationships to facilitate growth and expansion in the Latin American market. I also work closely with our sales team to identify new opportunities in T/CCI’s various applications.

What’s been your best experience working for T/CCI?

It’s difficult to pick a single defining moment from the past six years, but the opportunity to aid in T/CCI’s international sales expansion into Latin American markets and land major accounts such as Marco Polo Bus, Case/New Holland and Agco has been truly rewarding. Along the way, I’ve become more knowledgeable about local cultures and developed meaningful business relationships.

What opportunities do you see in the industry?

I’m very optimistic about our future in Latin America. A majority of A/C compressor manufacturers in Brazil concentrate on automotive products with relatively small engines, making T/CCI the region’s only true heavy-duty manufacturer. With our product range, we are confident in our ability to meet the demand of the market place.

How have your experiences/knowledge from past roles shaped your experience in your current role?

Before joining T/CCI, I was employed by Sanden International where I worked with Heavy-Duty Truck, Refrigeration and Off-Highway market segments. Later, I had the opportunity to manage and develop new business in Brazil, Argentina, Chile, Colombia, Ecuador, Venezuela and Mexico. These relationships allowed me the opportunity to build a strong after-market base for T/CCI.

What was your role in bringing the QP40 to market?

Our efforts on the marketing side started in 2013. We had an established relationship with a globally recognized bus system manufacturer, an assembly plant in Cordoba, Argentina and a new sales office in Hamburg, Germany—so we felt that we were well positioned to meet the needs of major global bus markets. Conducting business in Latin America can be complex at times, and when OEM’s are considering suppliers, it often comes down to locally-manufactured products. We made the commitment to our client base to provide a product line that was made in Argentina, allowing us to move forward with the validation process and product release.