At TCCI, our brand is our promise—to deliver innovative product solutions that exceed customer expectations and drive the industry towards a more sustainable future. We know that customer acquisition and loyalty are essential to our business, so we wanted to create a brand that is as bold and progressive as we are.
Just like people, every brand has a story, and ours is this: Innovation means the never-ending pursuit of perfection. It means looking beyond what is in front of us today and developing technologies, products and processes that create a better tomorrow—that’s where our potential lies. At TCCI, we focus on building scalable solutions for the future of the transportation industry—providing transformative products that meet the evolving needs of our customers on the path to zero emissions. Fostering a culture of collaboration and transparency with our partners and customers is essential to our responsive design philosophy—deliver today, prepare for tomorrow.
Just like every person and brand has a story to tell, so does every brand have an archetype, an integral foundation, that helps inform its positioning and personality as well as how customers perceive and engage with it. TCCI’s primary Jungian archetype is the Creator because it places a high value on innovation, originality, and new ways of thinking. In order to revolutionize the industry, TCCI desires to always create products of the highest, longest-lasting value.
A brand needs an identifier, and our new simple, yet distinctive logo represents our legacy with a bold mark that is meaningful and versatile. The updated, bold “T” represents our beginnings with Tillotson—a distinguished slant design to show movement forward as a nod to TCCI’s philosophy for rapid product development and responsive service to customers. The typeface chosen plays an essential role in the design as it sets the tone for the brand and evokes a sense of strength and stability. The shape of the dot on the “I” represents our core product—compressors. We selected a color palette to represent our brand themes. The orange signifies change and movement and is strongly associated with creativity, adventure, success, balance and energy. The teal color combines the calming properties of blue with the renewal qualities of green, representing nature, sustainability, and clean energy. Black/Gray is the strongest of the neutral colors and is commonly associated with authority, elegance, and formality.
We wanted to emphasize the core of the brand’s DNA, so we developed three brand pillars: innovation, sustainability, and community. These pillars outline the primary principle for brand activation. With innovation, we work beyond the needs of today and develop transformative solutions for the future. We take a global perspective on sustainability across our products, processes and people. We operate with the knowledge and understanding of the transportation industry’s impact on our environment and pioneer solutions for a more sustainable future. Lastly, community means building meaningful partnerships as we Work as One global community to facilitate research and innovation, economic development, and workforce initiatives to drive performance, culture, value and growth in the places we call home.
TCCI will always pursue perfection, and our brand now conveys that message
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TCCI interviews Director of Sales Charlie Roberts.